
The Case For Championing British-Grown Flowers
Genna Micheli-Osborne

Author Profile
Founder of Hyperforal
Genna Micheli-Osborne is the founder of hyperforal, an East London–based creative studio specialising in floristry for events, weddings, and set design. Established in 2022, the studio is known for its considered floral work, refined visual storytelling, and highly personalised approach across intimate celebrations, fashion, and brand experiences. Guided by texture and colour, hyperfloral’s signature style moves between abundance and restraint, blending romanticism with a subtle gothic sensibility. Genna creates arrangements that feel considered, atmospheric, and emotionally charged.