Author Profile

Janita Brock

CEO of Liha Beauty

Janita Brock is the CEO of LIHA Beauty, who joined in October 2024 as a multidisciplinary entrepreneur dedicated to building brands rooted in heritage, intention, and modern wellness. With a background in operations, strategy, and cultural storytelling, she leads LIHA Beauty through its next chapter—honouring Yoruba traditions while reimagining beauty as ritual, rest, and reclamation. Janita is passionate about building a brand ecosystem where culture, wellness, and craftsmanship coexist, and about shaping LIHA Beauty’s storytelling to honour both its ancestral origins and its contemporary relevance.