Author Profile

Sahar Rohani

Co-Founder & CEO at SOSHE Beauty

Sahar Rohani, born and raised in Laguna Beach in an Iranian-American family, studied Computational Neuroscience at USC, where she met her two co-founders and launched SOSHE Beauty. Inspired by her mom’s '90s makeup collection, Sahar grew up using those iconic products to highlight her Persian features—and discovered how powerful and personal beauty could be. But over time, she struggled to find makeup that truly worked for her: high-impact formulas, flattering shades, and skin-friendly ingredients. That’s what sparked the launch of SOSHE Beauty in 2022—thoughtful makeup made to feel good, look good, and work with you.