Author Profile

Tom Alcraft

Managing Director of CURAPROX UK

Tom Alcraft is the Managing Director of CURAPROX UK, the Swiss oral healthcare company known for its high-quality products and prevention-first approach to oral health. CURAPROX is best known for its ultra-soft oral care innovations, including the Hydrosonic PRO electric toothbrush and the iconic CS 5460 toothbrush, featuring ultra-fine bristles designed to deliver effective plaque removal while remaining exceptionally gentle on gums and enamel. The brand’s products are widely trusted by dental professionals for supporting preventive care, gum health and long-term oral hygiene. Tom leads the UK business across education, partnerships and brand strategy, helping drive awareness around the connection between oral health, gum health and overall wellbeing.