If 2024 was the year of the banana — who could forget the $6.2 million one taped to a canvas? — 2025 was the year of the full fruit bowl. Not only was talk of fibre at an all-time high, but creative directors at some of fashion’s biggest houses turned to fresh produce as their modern muse. There was Louis Vuitton’s re-release of its Takashi Murakami cherry collection; Jacquemus’ banana-print two-piece from the Autumn/Winter 25 runway; and, of course, Loewe’s ever-expanding line-up of playful bag charms. And far from fading, fashion’s love affair with the fruit and vegetable aisle only deepened as the year went on.

While adorable isn’t a word often used in a luxury fashion context — unless we’re talking about baby clothes — the 2025 accessories landscape leaned fully into it. Miniature fruit and veg bag charms appeared across major labels, creating what could only be described as a luxury allotment. Think Saint Laurent strawberries, Jacquemus cherries, or JW Anderson’s crochet cauliflower — striking the perfect balance between craftsmanship and conversation starter.

When I first reported on the trend earlier this year for Marie Claire , fashion psychologist and Grounded Guest Editor Dr Carolyn Mair explained that its appeal lay in celebrating the simple joys and essentials of daily life. It marked a more grounded evolution of the girlhood trend, without the childlike cues of toys or overly sweet colour palettes. Instead, it tapped into something tangible, an object we already have a relationship with, delivering kitsch appeal that still felt undeniably cool.

By the end of the year, those allotment-inspired accessories have become a much more regular sight. Given fashion’s rapid trend cycle, it’s proof, if you needed more of it, than this is much more than a fleeting moment. Add to that the growing list of labels drawing inspiration from the produce aisle — Saint Laurent, Gohar and Fendi among them, alongside countless high-street names — and it became clear that simple pleasures are selling.

Now, it’s just a question of which one to fork out for…